Wednesday, February 01, 2017

Has Lenovo ripped our concept off?

“Imitation is the sincerest form of flattery" said Oscar Wilde

However I am not sure if I am being flattered by tech giant Lenovo today.

In 2015 my own Sol Cinema featured in the Lenovo advert for their new Yoga3 Tablet. Lenovo made great effort to bill Sol Cinema as 'the smallest cinema in the world' (see screen grab above from their Facebook page for example).

Or watch the video advert here

Today Lenovo released a video showing people entering a white and red box with ushers and popcorn with Lenovo banners all around it. They have dubbed it 'World's Smallest Cinema' 

Watch the video here

In 2015 we pitched the idea of travelling the UK with the Sol Cinema to help promote the new Lenovo Tablet. So it is very surprising to find that they have taken our concept and made it their own! Cheeky


Undercurrents is an award winning alternative news service producing videos of people taking inspiring actions.

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